Lunar New Year Special Edition


Introducing Trajan Jia

The Artist


This year Royal Salute partnered with renowned Chinese illustrator and visual designer, Trajan Jia, to interpret the ‘Ignite the New Year’ concept.


Born in China and now based in London, Trajan’s work is defined by eastern aesthetics with a contemporary twist. His exquisitely intricate visuals take inspiration from Chinese traditional painting, literature and historical culture.



The Design


Inspired by Lunar New Year celebrations as well as Royal Salute’s rich heritage, Trajan’s design features a stunning array of illustrations taken from cultures across Asia as a symbol of this wonderous global occasion.

Trajan Jia


“With my design, I aimed to capture the spirit of this wonderous occasion, the joy of people coming together to celebrate something truly magical. Combining cultural symbols of the festival with the rich heritage of Royal Salute, the illustration embodies the union of two enchanting worlds.”

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